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Microsoft’s video-recording booth parked just outside a U.K. Apple store.

(Credit: AppleInsider)

Microsoft is taking its “I’m a PC” ad campaign directly to the people: the Mac people.

At least, that’s the case in the U.K., where an AppleInsider reader spotted a Microsoft-branded video kiosk just outside a Birmingham Apple store. Microsoft employees were asking passersby to come in and record their very own “I’m a PC” video, presumably for use in a future ad.

It’s not clear from AppleInsider’s report whether this tactic was actually working, but it’s certainly become clear this year that Microsoft is determined to hit back directly at Apple after years of taking punches delivered by the Mac vs. PC ad campaign.

For almost a year, Apple has reported that around half the people buying Macs in its retail stores are new to the Mac. Those are presumably the people Microsoft is trying to win back into its camp with these kiosks and the ad campaign.