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It looks as though Microsoft is joining Apple and Google in the mobile “apps store” market.

(Credit: Microsoft)

It appears the software giant expects to launch an applications store called “Skymarket” this fall for its Windows Mobile platform, if a recent job posting is accurate. According to the ad posted Sunday on Computerjob.com, the Skymarket senior product manager will head a team that will “drive the launch of a v1 marketplace service for Windows Mobile.”

Among the key responsibilities, according to the ad:

•  Definition of the product offering, pricing, business model and policies that will make the Windows Mobile marketplace “the place to be” for developers wishing to distribute and monetize their Windows Mobile applications

•  Responsibility for the business model and key elements that will drive the optimal experience for developers and monetization of the service by Microsoft

•  Preparation and driving the cross group collaboration for the initial launch of the marketplace offering to the developer community this fall

•  Preparation and driving the cross group collaboration with stakeholders in the commercial launch of the marketplace service with the launch of WM 7

Microsoft representatives did not immediately respond to a request for comment.

Windows Mobile is a software operating system used on smartphones. Smartphones, which offer e-mail, Web surfing, music, and other Internet services, are growing in popularity. In the first quarter of 2008, sales of smartphones in the U.S. accounted for about 17 percent of all mobile phone sales, the NPD Group reported. This was an increase of 10 percent over the previous year.

Microsoft has been working hard to cash in on the growing demand for smartphones. Earlier this year, Microsoft released version 6.1 of the Windows Mobile operating system. This version includes an updated browser, which is supposed to make Internet surfing on a mobile phone look and feel like it does on a desktop.

Despite predictions for strong growth, Microsoft still faces tough competition, and it may have a hard time increasing its market share as competition intensifies. Along with its new iPhone 3G, Apple opened its App Store to wild success. Apple raked in about $30 million in sales of iPhone applications in the first month the store was open.

Also, new phones using Google’s Android operating system are expected to hit the market soon. Google on Thursday announced Android Market, an online center that will let people find, buy, download, and rate applications and other content for mobile phones equipped with the open-source operating system.