Yahoo makes its Google search advertising agreement public


Digg It Del.icio.us Reddit My Web

Yahoo on Friday released a copy of its controversial search advertising partnership agreement with Google, marking the first time it’s made the document publicly available.

But before laying your hands on a copy of the document, be forewarned that it is heavily redacted.

The agreement was included as an exhibit to Yahoo’s quarterly financial statement, which the Internet search pioneer filed with the Securities and Exchange Commission.

Yahoo’s advertising partnership with Google is currently receiving a formal review by the U.S. Department of Justice, which is examining whether the deal will raise antitrust issues. Meanwhile, various attorneys general are also investigating the deal for possible antitrust violations, including those in Connecticut, Florida, and Arkansas. Congress held a hearing last month to discuss the agreement, although it has no regulatory powers to either bless or nix the deal.

Under the agreement, Yahoo will serve up Google’s advertisements alongside its own search results. Yahoo has previously said it does not believe its open-ended deal is anticompetitive, citing it is under no obligation to run a certain number of Google’s ads, or give its competitor’s ads favorable placement on its search results pages.

Microsoft, however, contends the deal is anticompetitive in that it pushes two of the top three players in the Internet search advertising market together.

See Also:

[Via CNET - News.com]

Leave a Reply